The 25th International Indian Film Academy Awards (IIFA) is all set to celebrate its Silver Jubilee in Jaipur, Rajasthan, this March. At the launch event held in Mumbai, Bollywood icon Shah Rukh Khan was seen teaching Kartik Aaryan, this year’s host, how to embrace Rajasthani culture while hosting the awards.
A Historic Milestone
IIFA 2025 marks a quarter-century of honoring Indian cinema. This year’s celebration in Jaipur is not just a continuation of the legacy but also a cultural tribute to Rajasthan’s heritage and storytelling.
Shah Rukh Khan’s Hosting Tips
During the launch, Shah Rukh Khan shared hosting tips with Kartik Aaryan, saying, “Let me teach him how to start in Jaipur.” Khan demonstrated the traditional Rajasthani welcome phrase, “Padhaaro Mhaare IIFA,” to emphasize the cultural significance of the event.
A Celebration of Legacy
Reflecting on IIFA’s journey, SRK shared his excitement about the milestone:
“It’s not just an event; it’s a legacy—a testament to the power of storytelling, culture, and artistic brilliance that transcends borders. IIFA has been pivotal in my career, and I eagerly look forward to reliving the magic in Rajasthan.”
Global Impact
Since its inception in 2000 in London, IIFA has been hosted globally, from Abu Dhabi to South Africa. The Jaipur edition will be only the second time the awards take place in India since 2019.
Star-Studded Performances
The event will feature performances from Bollywood stars, making it an unforgettable celebration for fans worldwide.
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